How FotMob Crossed 100 Million Views and Quadrupled Daily Downloads During the World Cup

FotMob is one of the biggest sports apps in the world already. Millions of fans use it to track live scores, stats, and match updates. But even a top app needs a moment to break through the noise, and the World Cup was that moment.

ClipHaus ran FotMob's clipping campaign around the 2026 World Cup. The campaign crossed 100 million views. It took 15,000+ individual video clips to get there, cut fast from real match moments, real reactions, and real stats, then pushed out through our clipper network across TikTok, Instagram Reels, and YouTube Shorts.

Here is the number that actually mattered to FotMob's team: daily downloads quadrupled during the campaign window.

Views are a vanity metric until they turn into something else. In this case, they turned into people opening an app store and hitting install, during the exact weeks when sports fans everywhere were paying the most attention they would pay all year.

That is the difference between content that gets watched and content that gets built to convert. Every clip in this campaign existed to answer one question for the viewer: why do I need this app right now. When you answer that question 3,338 times across every major platform, at scale, download numbers move.

That is what omnipresence looks like.