OneState
Total Organic Views
23M+
Total Clips
6,000+
Likes
397K+
Comments
4K+
Shares
9K+
The Clips
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01
Who They Are
OneState (@onestate) is a mobile open-world RP game where players live a second life in a shared online city. Build a character, drive around, take on any role, and cause chaos with real players worldwide. Made by Chillgaming, the game leans on its RP sandbox and the wild, unscripted moments that come out of a massive shared world, targeting mobile gamers and RP fans.
02
What We Did
A gameplay-driven distribution push, July to August 2026, targeting a worldwide (ex-India), Tier 1-heavy audience. Clippers cut the best moments from OneState's Twitch streams and provided clip pack, then edited them for short-form: music edits, memes, let's plays, and funny text angles, built on fresh, niche pages in the gaming and meme space. Every clip led with the strongest RP moment in the first 1-3 seconds and stayed on the game's guardrails: OneState footage only, no comparisons to other open-world titles, subtitles allowed with the speaker in their own language, and the app name carried in the caption across six languages.
03
Our Goal
Get OneState in front of as many people as possible. Build awareness across TikTok, Instagram, and YouTube Shorts and find the content angles that pull the most engaged views.
04
The Results
We hit the ground running. Real fans, real pages, real engagement. Not ads. We pushed a range of angles to see what landed, then leaned into the winners. This is the testing phase. High volume, fast reads on what hits, then weight behind the best. For OneState, that meant a fast start in the feed and real data on which content and which pages drive the most reach before we scale. That's the foundation.
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