New Me
Total Organic Views
30M+
Total Clips
7,000+
Likes
1.2M+
Comments
9K+
Shares
6K+
The Clips
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01
Who They Are
New Me is a hyper-personalized AI therapy app built for the generation that doesn't do waiting rooms. AI therapy over video and chat, check-ins that reach out first, and a self-awareness dashboard that reads your attachment style, triggers, and patterns. Gen Z audience, North America, the people up at 2am overthinking a text.
02
What We Did
A short-form awareness and install push across TikTok, Instagram Reels, and YouTube Shorts. Real emotional moments from movies, podcasts, and creators, cut with hooks that stop the scroll, then paid off with the New Me dashboard predicting something real about the viewer.
03
Our Goal
Get New Me in front of every young person scrolling mental health, relationships, and self-improvement content. Turn a relatable feeling into a download by showing the app reading people better than they read themselves.
04
The Results
We built the format around one thing that hooks: the app knowing you before you know yourself. Real clips about loneliness, attachment, and figuring yourself out, then the dashboard revealing your type, your triggers, your patterns. Not ads. Real pages, real engagement, cut and pushed fast across three platforms. The predictive angle did the work, people saw the AI call something about someone else and wanted to know what it'd say about them. That curiosity is what turned views into installs.
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