Tyla
Total Organic Views
25M+
Total Clips
3K+
Likes
886K+
Comments
10K+
Shares
5K+
The Clips
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01
Who They Are
Tyla is a Grammy-winning global superstar, one of the biggest new names in pop and R&B. For this release we pushed her new album "A*Pop", built around her standout performances, visuals, and personality moments, aimed at the fans driving her rise.
02
What We Did
A personality-first clipping push across Tyla's new album. Her first live "That Girl" on the TODAY show, the Chanel and Is It Love visuals, and her best on-camera moments, all cut and posted natively by our clipper network. Positive, fan-first content built to make the era travel.
03
Our Goal
Get Tyla's album moments in front of new people the way audiences actually find music now, through real creators. Drive "A*Pop" through native, human-led content across TikTok, Instagram, and YouTube instead of waiting on organic fan edits.
04
The Results
ClipHaus ignited Tyla's "A*Pop" rollout, a campaign period that saw her first-ever two career Grammy wins, 666M+ cumulative Spotify streams including 414M+ for "Chanel," and an album debut at No. 5 on Billboard's Top R&B Albums chart. With the 2026 AMA for Social Song of the Year, a 34-date world tour announced, a Kate Spade global ambassadorship, and a Bratz collector collaboration, Tyla's momentum extended far beyond the music, into an era spanning music, fashion, and fan culture.
Up Next
Janet Jackson
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