LP Giobbi
Total Organic Views
2.5M+
Total Clips
860+
Likes
50K+
Comments
2.5K+
Shares
580+
The Clips
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01
Who They Are
LP Giobbi is a house and dance DJ, producer, and label head behind Yes Yes Yes Records. For the release of "Keep On" with TIMID, ClipHaus was brought in to build organic awareness and drive song discovery across Instagram and TikTok.
02
What We Did
The campaign put "Keep On" directly into the hands of music, house, EDM, festival, and lifestyle-focused creators, giving them the freedom to build content that felt native to their audiences rather than traditional promotional posts. ClipHaus activated music-focused pages and creators around a simple creative direction: dancing, fun, and musical. Creators used the official "Keep On" audio inside content that naturally fit their page and audience, experimenting with different POVs, lifestyle moments, dance content, performance-driven edits, and other organic formats. LP Giobbi's existing performance content and behind-the-scenes footage provided a strong foundation, while creators brought their own editing styles and audiences into the campaign.
03
Our Goal
The campaign focused first on song streams and virality, with views and follower growth for LP Giobbi as secondary goals. The aim was simple: make "Keep On" feel like a song people discovered organically, not an advertisement they were being asked to watch.
04
The Results
2.5M+ views, 50K+ likes, 2.5K+ comments, and 580+ shares across 860+ creator posts on Instagram Reels and TikTok. The campaign runs on a performance-driven distribution model that lets ClipHaus identify the creators, formats, and content angles generating the strongest response and keep scaling what works.
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