
Total Organic Views
8M+
Total Clips
1,000+
Likes
276K+
Comments
2K+
Shares
4K+
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01
Evenson is a rising indie pop and R&B artist out of Toronto, the kind of songwriter who makes music that sits in your chest and stays. For this release he dropped his new single "Retrograde Pt. 2" through independent label VERO Labs. A nostalgic, dreamy track built to grow his audience ahead of his album this July.
02
A vibe-led clipping push for "Retrograde Pt. 2." Nostalgic, emotional edits set to the song: iconic movie and TV moments, anime, coming-of-age scenes, aesthetic slideshows, and time-passing montages, all created and posted by our clipper network using the official sound.
03
Get the song in front of new listeners through real, native, human-led content. Introduce Evenson to fans of artists like Steve Lacy, Dijon, and Ravyn Lenae, and build momentum into the July album instead of waiting on organic fan edits.
04
We moved fast. Real pages, real fans, real engagement. Not ads. Every strong section of the song got cut and pushed, built around the moments that hit hardest. We tested a range of emotional angles to see what landed, then leaned into the winners. The kind of clip that makes you replay the song and go find it. This was the testing phase. High volume, fast reads on what works, then weight behind the best. For Evenson, that meant a fast start in the feed, a top Short past 146K, and real data on what moves the track before we scale. That's the foundation.
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Sara Bareilles
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