Early Media
Total Organic Views
10M+
Total Clips
4,000+
Likes
189K+
Comments
4K+
Shares
1K+
The Clips
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01
Who They Are
Early Media is a vertical show studio that films original, mobile-native drama and comedy pilots built for short-form, binge-style viewing. This campaign covers four pilots from their launch slate: Nerd Scams Bully, Kindling, Daily Report, and Seance.
02
What We Did
A four-pilot testing push. Our clipper network cut the strongest moments from each of the four pilots, cliffhangers, comedic beats, twist endings, and standout character moments, and pushed them across Instagram, YouTube Shorts, and TikTok, each clip tagged to its source pilot.
03
Our Goal
Find out which pilot lands hardest. By clipping all four pilots side by side and tracking performance by tag, the goal was to generate a clean read on audience response, which story, cast, and tone resonates most, before Early Media decides where to put its weight.
04
The Results
We ran all four pilots at once. Real fans, real pages, real engagement. Not ads. Every clip was tagged to its pilot so performance could be tracked and compared cleanly. Nerd Scams Bully, Kindling, Daily Report, and Seance each got their own push across the network. We prioritized volume and spread to get a fast, honest read on which pilot's clips actually stopped the scroll. This is a testing phase. High volume across all four, clear tagging, then a data-backed call on which pilot to scale behind.
Up Next
Deja Shoe
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