Based
Total Organic Views
4.5M+
Total Clips
989+
Likes
348K+
Comments
2.4K+
Shares
11K+
The Clips
Swipe for more →
01
Who They Are
Based Bodyworks is a hair and body care brand built for people who want real results with a bit of fun. Growing fast online and now hitting Target shelves nationwide, the brand leans on bold, meme-friendly content and eye-catching hair transformations, targeting everyday shoppers and the hair and beauty crowd.
02
What We Did
Based Bodyworks was hitting Target shelves nationwide on July 5, and we made sure the feed knew before shoppers did. From late June through mid-July 2026, 85 creators built native short-form content across three lanes: meme edits made to be shared, real in-store moments of people spotting Based at Target, and hair transformations cut from the brand's raw footage. Every clip opened with a hook in the first three seconds, ran on fresh pages in the hair, beauty and meme space, and stayed true to the brand: organic, US-focused, never a hard sell.
03
Our Goal
Turn a retail launch into a cultural moment. Put Based in front of as many US shoppers as possible across TikTok and Instagram, and find the content angles that pull the most engaged views as the Target rollout went live.
04
The Results
Based didn't launch quietly. In just a few weeks, 989 creator posts drove 4.5M+ views, 348K+ likes and 11K+ shares, with shoppers seeing the brand in their feed and then on the shelf. Not ads. Real pages, real people, real engagement. We tested every lane fast, then put more weight behind the formats that landed hardest. For Based, that meant a launch with momentum and a clear playbook for what makes their audience stop, watch and share.
Up Next
LIV Miami
Want results like these?
Answer a few quick questions and we'll show you how ClipHaus can scale your reach.
See If ClipHaus Is A Fit