ARZ Urus
Total Organic Views
75M+
Total Clips
9K+
Likes
3.2M+
Comments
8K+
Shares
27K+
The Clips
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01
Who They Are
ARZ Urus, whose real name is Alejandro Rodríguez, is an ecommerce entrepreneur and content creator known for sharing dropshipping strategies, business lessons, and entrepreneurial lifestyle content. His personal brand focuses on educating and inspiring Spanish-speaking audiences.
02
What We Did
ClipHaus mobilized its creator network to distribute ARZ Urus's content across TikTok, Instagram Reels, and YouTube Shorts, with geographic targeting focused on Spain. Creators repurposed his YouTube content into short-form videos featuring ecommerce lessons, motivational moments, and lifestyle highlights. Rather than simply targeting Spanish-speaking audiences, ClipHaus implemented a geographic audience requirement: at least 25% of each eligible clip's viewers had to be located in Spain. The campaign ultimately delivered a 60% Spain audience across the campaign, with the remaining audience distributed across Latin America, Mexico, and the United States.
03
Our Goal
Expand ARZ Urus's visibility among audiences physically located in Spain while driving awareness and traffic toward his Instagram account. The campaign was also designed to demonstrate that organic creator distribution can prioritize a specific national market rather than relying exclusively on language-based targeting.
04
The Results
The original campaign generated 44.9M views across 5,329 submissions, with more than 1.9 million likes. ClipHaus's current website benchmarks present the campaign at 75M+ views and 9K+ clips. The strongest differentiator was geographic performance: 60% of the campaign audience was in Spain, alongside 20% in Latin America, 10% in Mexico, and 10% in the United States. Each eligible clip was required to meet a minimum 25% Spain-audience threshold. Campaign audience distribution: Spain 60% · Latin America 20% · Mexico 10% · United States 10%.
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